In this digital-driven economy, borders begin to blur as business transactions become increasingly virtual. eCommerce websites and applications connect people from opposite sides of the world and facilitate purchases without the hassle, while eCommerce tools enable the systematic conversion of a “window shopper” to a loyal, high-value-purchasing customer.
Nowadays, a buyer’s journey happens through multi-screen experiences – a single action such as a tap on mobile can impact this journey across different devices. One platform that signifies this shift is Shopify.
But First, What Is Shopify?
Shopify is a website builder designed with eCommerce best practices in mind: enabling interconnected and personalized shopping experiences. What’s more, its drag-and-drop features make creating, updating and running a Shopify site a breeze.
It’s no wonder Shopify is one of the most popular online store builders that both first-time entrepreneurs and experienced merchants could benefit from. It’s a user-friendly website platform that leverages powerful data analytics to provide its customers the best possible shopping experience.
Why Choose Shopify as Your eCommerce Platform?
So, what is Shopify good for? Shopify stats 2021 from Website Builder Expert show that Shopify stands out from its competing online store builders for its advanced features – multi-platform selling, standout design and flexibility, availability of built-in apps, extensive payment options and 24/7 Shopify customer support – making it an ideal choice for large enterprises.
Additionally, Website Builder Expert named Shopify Plus as the “Best Overall Enterprise eCommerce Platform” of 2021. Whether you’re crunching numbers to improve your customer experience or just curious about what trends and tactics to utilize in your eCommerce strategy, refer to this collection of Shopify stats as a guide to setting up your business’s own scalable online store.
This blog post gives you the rundown on the Shopify statistics every business owner and marketer should know about in 2021 to achieve long-term growth.
The Latest Trends in Global eCommerce Marketing
According to Shopify Global eCommerce Statistics, global eCommerce transcends geopolitical boundaries, making it possible for businesses to reach a wider audience from all across the world. The market potential is pegged at $4.89 trillion in 2021 (eMarketer).
1. Eighty-three percent of buyers said they made at least one online purchase during the first three months of the COVID-19 pandemic (Shopify).
The recent years of digitization pushed the boundaries of eCommerce to be the first-in-mind option for essential goods, lifestyle products and even luxury items.
2. The 18 to 34 age group had the most considerable increase in spending, with 68 percent saying they spent more online during this period and 9 percent being new to eCommerce (Shopify).
The biggest market potential is still the digital-savvy millennials who spend time discovering what they might like on the web. Shopify statistics 2021 show the shift of spending power towards online means and reveal the possibilities of tapping the younger generation – and maybe even pushing how to start a Shopify store of their own.
A Roundup of Key Shopify Stats in 2021
3. There are 2,297 million active Shopify websites in 2021 owned by businesses in 175 different countries (Popupsmart).
Shopify statistics show that the platform is an industry leader that helps businesses navigate the eCommerce space. According to a Shopify report, needs such as currency conversions, language localization, local payment methods and duty and import taxes are now handled with ease through Shopify – and made even easier with the help of a Shopify agency that simplifies the question of how does Shopify work in different countries.
4. Mobile traffic makes up 79 percent of the total traffic and 69 percent of orders of all traffic (Popupsmart).
Acquire Convert cites the endless possibilities of mobile eCommerce to grow globally in the next few years – a whopping 25.5 percent compound annual rate until 2024. It is a prime opportunity for businesses to create a thumb-stopping online presence and generate high-value Shopify traffic stats on mobile.
5. The typical Shopify user spends 3 minutes and 19 seconds surfing online stores (Avada).
This is the window of opportunity to convince your potential customer of the value of your offerings. You need to evaluate how you utilize the available Shopify services, such as highly-curated templates, targeted search engine optimization (SEO) and strategic marketing tools, to make those three minutes count.
6. Shop Pay checkouts have a 1.72X higher checkout-to-order rate than regular checkouts (Shopify).
Shop Pay is Shopify’s accelerated payment method and is considered the best-converting checkout experience on the internet. Shopify statistics 2021 tell us this rate can increase even more – up to 1.91X higher – for mobile users. Shop Pay increases the probability of conversions by limiting all possible distractions that can get in the way of the final checkout decision. A combination of highly engaged Shopify traffic stats and excellent conversion rates make for some of the most successful Shopify businesses out there.
7. A realistic conversion rate on Shopify is 1.75 percent (Avada).
Compared to average conversion rates published by Shopify, this benchmark may be closer to your actual Shopify business stats. However, conversion rates vary across different businesses and industries. Littledata reports that the best-performing Shopify store they’ve seen hit an 8 percent conversion rate with the help of enhanced eCommerce tracking.
8. The three biggest industries on Shopify Plus are Retail (17 Percent), Apparel and Fashion (11 Percent) and Computer Software (6 Percent) (Enlyft).
Shopify stats 2021 have made it clear that retail shoppers have shifted to buying their goods online, mainly because of the limited access to brick-and-mortar stores in 2020. While it’s hard to believe shoppers broke away from needing to try fashion pieces in-store, the Apparel and Fashion category is the second biggest industry on Shopify Plus. And not surprisingly, the Computer Software category comes third as it became a necessity to boost digital productivity, especially for businesses with a work-from-home setup.
9. Push notifications increase app engagement by 88 percent (Shopify).
Shopify statistics show that push notifications win disengaged users back, with 65 percent returning to an app within 30 days. It’s a simple way to remind your customers and make them feel like you care (when sent to Shopify users at the right time, that is.)
10.The number of first-time shoppers has spiked 45 percent (Forbes).
Many Shopify statistics 2021 lists feature the number of consumers who bought something from a merchant they had never shopped at before. This means the potential for customers to discover new stores is very much present. With the countless tools Shopify marketing offers, it’s entirely possible to turn a first-time buyer into a loyal customer.
11. Over 50 Percent of Shopify Stores Get Repeat Purchases (Sleeknote).
Shopify stats show that more than half of shoppers who buy from Shopify stores end up making at least one other purchase. What’s more, the average shopper buys 3.8 times from the same store. Successful Shopify businesses have strategies in place for both discoverability and brand loyalty.
12. More than 27 percent of Shopify store traffic in July 2021 came from outside the U.S. (eMarketer).
Shopify gets a large portion of its business from international shoppers, and a major sales driver is the way Shopify Markets helps merchants better adapt their storefronts for international transactions. The U.S. is a market leader that continues to impact the global eCommerce experience for Shopify users.
13. Shopify Plus stores provide an email address and phone number 50-75 percent more frequently than regular Shopify stores (Storeleads).
About 80 percent of Shopify Plus stores have an email address on their website and 62 percent provide a phone number. Having a dedicated business email and phone number on your online shop gives the same comfort as an “Open” store sign on a physical store. To be among the most successful Shopify businesses, your customers need an easy and always available way to reach you.
14. Installation across Shopify’s social commerce channels increased 76 percent from February 2020 to February 2021, and TikTok Shopping is the next big thing (Shopify).
Video-sharing app TikTok and eCommerce powerhouse Shopify partnered to create TikTok Shopping, the long-awaited in-app social commerce experience on TikTok. Businesses looking to explore TikTok as a source of customers can get in touch with a Shopify agency with the question: How does Shopify work in the video-sharing space and within social communities?
15. Shopify is about 40 percent as big as Amazon Marketplace (Marketplace Pulse).
Among Shopify stats 2021 highlights is the fact that Shopify is inching closer to eCommerce giant Amazon. Shopify was only 25 percent as big as Amazon in 2020. These platforms prove that today’s technology supports brands selling products directly to consumers.
16. Shopify merchants have collectively contributed over $307 billion in global economic impact (Shopify).
In the U.S., Shopify has contributed over $166 million in economic activity and created more than 700,000 jobs. Shopify merchants are collectively the fourth-largest private employer in the U.S. – supporting more employers than FedEx, Starbucks or Home Depot.
Work With an Experienced eCommerce Marketing Agency
Shopify is on an upward climb, and Shopify services can help you grow with it. Keeping these Shopify statistics in mind can help you position your business for maximum growth and stay ahead of your competitors.
However, being on the Shopify platform alone does not guarantee success for your business. Excellent Shopify traffic stats and repeat purchases are a result of targeted Shopify marketing strategies. While the in-house Shopify customer support is ready to assist you in creating and maintaining your online store, a dedicated Shopify agency can amplify your results.
Getting updated information on how to amplify your Shopify marketing in a fast-paced, ever-changing eCommerce environment is a must. Reaching out to industry experts places you in the best position to maximize your Shopify site and sales.
Thrive Internet Marketing Agency is a full-service digital marketing company that can help skyrocket your Shopify business through customized Shopify solutions that improve your online store, attract customers and grow your loyal customer base. Our Shopify experts leverage data and the latest eCommerce trends to ensure your eCommerce web design, Shopify SEO, and search engine marketing efforts contribute to a sales-focused eCommerce marketing strategy.
Contact us today to discover how to start a Shopify store the right way and boost your sales through results-driven Shopify services.