We’ve been seeing record-high activity on Twitter, with roughly 500 million tweets sent every day on average. Twitter statistics also show the social media platform’s user base is steadily growing. As a business owner looking for opportunities online, you might be wondering: What’s driving these impressive Twitter stats? And what’s behind Twitter’s success?
For one, Twitter cornered the market for “microblogging.” Limiting tweets to only 280 characters has compelled users to be straightforward with what they want to say. This character limit aligns perfectly with the findings indicating that the global collective attention span has decreased since the dawn of the information age (Technical University of Denmark). The idea is simple: Writing and reading tweets is easy – and some say addictive – because they’re short.
As social media activity continues to explode, having “bite-sized” content on platforms like Twitter is essential to grab your target audience’s attention online. What’s more, the U.S. is the largest market for Twitter, so it’s well worth exploring the potential of Twitter for business.
In this blog, we’ll lay down the latest Twitter trends and Twitter statistics to inform the Twitter marketing services you’d be adding to your lead-generation efforts.
General Twitter Statistics 2022
Check out this Twitter statistics 2022 list to best leverage Twitter for business and optimize your Twitter marketing services. Let’s start with general Twitter statistics to appreciate this fast-paced platform at its core.
1. Twitter has 206 million monetizable daily active users or mDAU (Twitter, 2021).
As of the second quarter of 2021, Twitter’s mDAU count grew 11 percent year-over-year (YoY). Of this 206 million, 37 million are U.S. daily users. Twitter defines mDAU as users “who logged in or were otherwise authenticated and accessed Twitter” on any day through Twitter’s main website or applications that are able to show ads. This number represents Twitter’s best estimate of the number of real people who might belong to your target audience on Twitter.
2. The U.S. has 73 million Twitter users and is the leading country using Twitter (Statista, 2021).
As of July 2021, Americans dominate Twitter use, leading the charge at 73 million users. Japan comes second at 55.55 million Twitter users and India is third at 22.10 million users. These Twitter stats show great promise for your Twitter business account if you’re targeting U.S.-based customers.
3. Twitter’s worldwide age distribution is 13 to 17 years old (6.6 percent), 18 to 24 years old (17.1 percent), 25 to 34 years old (38.5 percent), 35 to 49 years old (20.7 percent), and those aged 50 and older comprise 17.1 percent (Statista, 2021).
To fine-tune your advertising campaign, a Twitter marketing agency would use Twitter Analytics to tell you how much of your conversions and sales come from any of these age groups. Then, a Twitter advertising agency would allocate your ad spend based on the age demographics you get the most profitable results from.
Twitter for Business: Essential Twitter Stats 2022
The general Twitter stats 2022 list shows us the massive Twitter audience is worth reaching out to, especially if you’re targeting Americans aged 25 to 49. Now, let’s move on to Twitter stats 2022 to further explore the role of Twitter for business and conversion initiatives.
4. Forty-six percent of Twitter’s daily users are from the U.S. (Pew Research Center, 2021).
With nearly half of all users accessing Twitter daily being within your target location, the chances of your Twitter video reaching the right people are already high. A Twitter advertising agency would fine-tune your audience targeting capabilities to ensure your Twitter business account connects with your potential customers.
5. A U.S. Twitter user’s average session duration is 3.59 minutes (Statista, 2019).
TikTok, the short-form video-sharing platform, has an average session duration of 10.85 minutes. This confirms that Twitter is meant for quick but meaningful interactions, and your content should be designed with this in mind.
6. Fifty percent of consumers use Twitter, and 36 percent follow brands on Twitter (Sprout Social, 2021).
Twitter ranks fourth in terms of the platforms consumers use and where consumers follow brands, right behind Facebook, YouTube and Instagram. Still, any good Twitter marketing company would look at these Twitter marketing stats as a significant opportunity to seek out your target audience and be part of the conversation.
7. Nestlé and Verizon are the two biggest advertisers on Twitter (Statista, 2020).
In a Q1 2020 study, Nestlé was the largest U.S. advertiser on Twitter, accumulating 2.57 billion impressions. Verizon followed with 1.26 billion advertising impressions. And you can benefit from a Twitter business account the same way some of the biggest names in business do.
Crucial Twitter Marketing Stats That Prove Its Potential
Twitter trends come and go, and Twitter stats fluctuate. But what won’t change is Twitter’s unique position as a source of trending conversations online. These Twitter marketing stats prove why this microblogging site deserves to be a mainstay digital channel for your business.
8. Twitter’s total website traffic is 3X larger than its actual user base (Hootsuite, 2021).
You can still benefit beyond the mDAU count and estimated reach you see when building your advertising campaigns. This “passive” traffic can still contribute to increased engagement and brand exposure, even if it’s not entirely measurable.
9. Eighty-two percent of business-to-business (B2B) content marketers used Twitter for organic content marketing, and 27 percent used Twitter ads in the last 12 months (Content Marketing Institute, 2020).
Twitter is a great place to build organic content, and pursuing a paid advertising strategy doesn’t need to be immediate. Posting a Twitter video every now and then is great, but having an overarching Twitter video strategy will help you maximize the rising popularity of short-form social media videos.
10. Seventy-nine percent of people on Twitter follow brands (Twitter, 2017).
As a business, you can’t miss out on reaching out to an audience that’s so willing to engage with you.
11. Two out of three Twitter users influence purchases of friends and family (Twitter, 2016).
This means 66.7 percent of your loyal followers could be communicating your brand’s benefits to their loved ones, resulting in countless offline opportunities to increase your sales.
12. Businesses saw a 40 percent higher return on investment (ROI) on Twitter vs. other media and social channels measured (Twitter, 2017).
Twitter Analytics is an advertiser’s best friend – you need to rely on accurate performance data to optimize your ad campaigns and achieve a good ROI. Sprout Social’s 2021 Index revealed 90 percent of marketers agree that data from social enables them to stay ahead of their competitors.
For Advertisers: Useful Twitter Statistics 2022
When we talk about Twitter trends, we can’t not mention the 2021 campaign that caught the attention of every Twitter advertising company – McDonald’s launching a meal collaboration with music group BTS on Twitter. In its Q2 2021 shareholder letter, Twitter noted that in Brazil, McDonald’s changed all mobile app promotions (MAP) creatives to BTS. McDonald’s achieved its lowest cost-per-install (CPI) ever on Twitter – 70 percent below target and ahead of other social media platforms. Who knows what the right Twitter strategy could achieve for you?
If you still need convincing, here are some more reasons to get in touch with a Twitter advertising company, as taken from Twitter’s Q2 2021 Letter to Shareholders:
• Twitter Ad Revenue grew 87 percent YoY in Q2 2021.
• Daily revenue from campaigns targeting cities increased 7X over as a result of Twitter’s improved age-based and location targeting.
• Advertisers saw an 89 percent increase in video completion rate in Twitter’s new video-focused prediction model.
• Total Twitter ad engagements increased 32 percent YoY.
Turn to a Twitter Marketing Agency for Effective Twitter Marketing Services
It’s no surprise that Twitter is best known as the go-to platform for trending topics, news and short, snappy exchanges because tweets can be churned out quickly. It’s also where many people turn to find updated information on a story or event as it unfolds – so much so that “live-tweeting” is now standard practice for the media and people attending events.
To maximize the platform’s capabilities, you need a Twitter marketing agency to build a well-rounded strategy tailored to your needs. With an experienced Twitter marketing company on your side, you can fully harness the power of Twitter analytics to turn your engagement into sales.
Thrive Internet Marketing Agency is a full-service Twitter advertising agency serving businesses of all sizes since 2005. Our Twitter advertising company customizes a Twitter strategy according to your unique goals and ad budget. Thrive is also a full-service social media agency offering brand management services that help you create a robust online presence on the top social media advertising platforms.
Schedule a consultation with our Twitter marketing company to learn more about maximizing Twitter marketing and advertising tools.